Accor promotes Bangkok through Bangkok Bargain Shopping App

Accor and veteran travel writer Len Rutledge introduce the new “what” and “where” of Bangkok with a new mobile travel application

Bangkok is consistently named one of the best places to shop in the world and visitors travel from all over to enjoy its delights. The selection is excellent, the prices good, and travellers can choose between modern, air-conditioned malls, exciting markets or sophisticated boutiques. To help visitors sort out where to go and what to buy, Accor has joined hands with experienced travel writer and author Len Rutledge to introduce a new version of the popular Bangkok Bargain Shopping app for Android and Apple iOS devices to help visitors navigate this City of Angels.

Len Rutledge has produced an app that gives a wealth of shopping advice, including costs and prices, bargaining, VAT refunds and information on getting around. The Bangkok Bargain Shopping app offers suggestions on what to buy and gives descriptions of the city’s major shopping areas. Information is provided for 16 shopping malls, the best markets and some specialty shops and other unique shopping experiences. The latest release of the app includes a new feature that can suggest Accor hotels near these shopping attractions to help fashionistas and bargain-hunters maximise their Bangkok shopping experience. The app can help travellers locate a comfortable bed within striking distance of their favourite shopping mecca, or a place to break for snacks to help them recharge their batteries between retail therapy sessions. With 14 featured Accor hotels, ranging from luxury to economy, the app offers something for everyone.

Addresses, telephone numbers, and websites are given and each location is shown on a map. This mobile application is a perfect companion for those planning a shopping trip in Bangkok, whether it’s their first time or their tenth.

To download the app, visit http://bit.ly/18Ivmig

Accor, the world’s leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. Accor’s broad portfolio of hotel brands — Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 — provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.

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Media Contact

Vasu Thirasak

Regional Director of Communications

Accor Southeast and Northeast Asia

T: + 66 2 659 4500

E: vasu.thirasak@accor.com